EAST OF ENGLAND CO-OPERATIVE SOCIETY – SCOOP MAGAZINE - James Fletcher Photography

EAST OF ENGLAND CO-OPERATIVE SOCIETY – SCOOP MAGAZINE

The East of England Co-operative Society is a long standing client with which I’ve worked very closely for more than three years. I travel all over Suffolk, Norfolk and Essex, taking photographs for its bi-monthly internal magazine, Scoop.

Although the brief is quite a simple one – large, lively images featuring as many staff as possible – this in itself brings its own challenges.

The very nature of the organisation means it covers large swathes of the East of England – potentially requiring a lot of time travelling from store to store.

To help the client manage its budget I suggested that I should organise my own jobs, contacting the subjects directly so I could fit them in to my own diary.

This flexibility allows for more efficient working as I can arrange for a series of shoots to take place at the same location on the same day – keeping costs for the client to an absolute minimum.

The mutual respect between our two parties means they trust that I’ll get the work done to a high standard and on time, without the need for anyone else from the organisation to get involved.

Equally, I see myself very much as an extension of their team rather than someone from the outside whose been brought in to do a job.

 

 

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